Galaxy Book4
Our role in the Galaxy Book4 project was rethinking the templated format that customers experience Samsung laptops in Best Buy’s retail locations.
Client
Samsung
Years Active
2023–2024
Devices
Galaxy Book4 Series
Upon entering our new content section, users can find content around top features of the Galaxy Book4 devices.
Rethinking the Customer Experience
Our task with this project was to give customers more than the previous template provided. Our solution was to create a deeper architecture that allowed for exploration and interactivity. In addition to the existing content carousel the “in-the-box” experience provided. We created a content hub that educated consumers in an interactive way to display key features of each Galaxy Book4 device.
Interactive Educations
Building in ways to interact with content was a key strategy to stand out for customers shopping for laptops in the retail environment. This example demonstrated the difference between screens that did not use the anti-reflective screen technology.
Built for Modern Retail
With the ever-expanding choices customers are presented with when shopping for laptops, we were tasked with finding intuitive interactions to educate customers.
Project Credits
Brendan Callahan-ACD (‘24), Jenny Lee-UX Designer, Jemi Oh-Copywriter